Experiential advertising contrasts with traditional mediums by interacting with the public and usually offering an experience. Instead of simply pushing your brand generically to the mass public, you can interact with smaller more targeted groups of consumers.
On-Site Activation (promotional)
Interacting directly with your client is a fantastic way to engage your desired clientele. There are a myriad of possible events, festivals and trade shows available for you to deploy your brand activation. Every brand can fit magically into the right event.
Sponsoring local events, groups, artists, charities, schools and even venues is a great way to reach a mass and/or niche consumer market and even contribute to a community and gain grassroots awareness. Sponsorship can help generate and contribute to targeted strategic marketing initiative.
Sponsorships can often include the possibility for an on site activation.
Street Teams (Guerrilla marketing)
If you need staff at a particular event, or if you want to distribute promo material or samples of your product to the general public at a given location. We can provide staff, branded apparel, promotional “swag”, contest ideas, etc. We can do simple flyer distribution as well as creative experiential advertising that engages consumers in a fun way. Whether is wearing funky costumes, giving out toys, or carrying a projector to brand the city walls, guerrilla marketing and our street teams are fully customizable.
If you need help coming up with ideas, we are experts at finding innovative and efficient ways of getting your brand exposed using human resources instead of traditional media.
Trade Shows (sales)
Trades shows are often about sales but are a great marketing tool. They are a great way to find new clients and talk to them face to face. For any business, whether it be a mass consumer product or a b2b service, you need visually appealing, well-branded decor. You also need great staff, promotional items and material, equipment, and some ingenious marketing behind it all.
Need help with Trade Shows? Contact Us! We offer banner design, staffing, booth ideas, equipment rental, etc. We can even find targeted trade shows for you!